Twice weekly, I share proven strategies to help data scientists get noticed, promoted, and valued. No theory — just practical steps to transform your technical expertise into business impact and the freedom to call your own shots.
When Experiments Aren't an Option
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Whenever I go to a new restaurant, for the first few visits I’ll order a different meal every time. Sure, one of them might turn out to be a disaster, but the cost of failure is low and it’s the easiest way to determine which menu items I like the most. This same experimental approach works very well for most of the decisions we encounter every day in our lives and in our work. But what about the big decisions that land on executives’ desks, where the cost of failure is high and there’s no room to simply try again? For example, decisions around NASA’s next space mission, where a wrong choice could cost millions and endanger the lives of the crew. Experiments are no longer an option. But this is where digital twins can help. Digital twins are “digital representations of physical systems that are updated with data from the real world.” They were originally only available to the largest and best-funded organisations, such as NASA, but recent technological advances have changed that, making them a tool that data scientists in all organisations should now consider. In the latest episode of Value Driven Data Science, Dr Greg Biegel, author of Digital Twins in Action, joins me to explore what digital twins actually are, how they enable better executive decision-making and what data scientists need to know to start working with them. You’ll discover:
When experiments aren’t an option, better models of the world are. This episode will show you what that looks like. Listen now on Apple Podcasts or Spotify, or click the link below: Episode 129: Building Digital Twins Executives Can Trust And if you're interested in purchasing Digital Twins in Action, Greg and Manning Publications have kindly provided a discount code for our listeners. Use the code BIEGEL40 until December 14th 2026 for a 40% discount HERE. Talk again soon, Dr Genevieve Hayes |
Data Science Impact Algorithm
Twice weekly, I share proven strategies to help data scientists get noticed, promoted, and valued. No theory — just practical steps to transform your technical expertise into business impact and the freedom to call your own shots.
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