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After the latest wave of headlines about the pending AI apocalypse, I spent an afternoon trying to work out whether I should panic. I watched videos explaining how AI could destroy us all, and others arguing that AI is a scam that will collapse the economy once everyone realises. It felt a lot like watching The Terminator and The Big Short back to back. Both of these scenarios can't simultaneously be true, and after hearing them out, I don't think either is. AI's value has already been proven across multiple use cases, so it's certainly not a scam. And the doom scenarios typically rest on a chain of assumptions I don't find convincing. But the exercise got me thinking about a third possibility that gets far less airtime. What if AI isn't a scam, but under-delivers nonetheless? Ten years ago, data science was seen as the magic bullet that would solve every problem. Then came the headlines: We are already seeing these same headlines again, just with "AI" replacing "data science": Last time, the technology wasn't the problem. Rather, organisations and data scientists alike prioritised the technology (machine learning, in that case) ahead of the business problem it was meant to solve. My fear is we're doing it again. The good news is that because we've already seen this film before, we know how to avoid the worst of it: understand the business problems at hand and let it drive the choice of technology. Fail to do that, and the result won't be dramatic. It will just be a lot of money spent with not much to show for it. Talk again soon, Dr Genevieve Hayes |
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