How NOT to Write an AI Strategy


In the first four months of 2026, Uber burned through its entire AI budget for the year. It did so by giving its engineers access to AI tools like Claude Code and then encouraging them to use them “as much as possible”. To make sure their staff got the message, they even set up internal leaderboards to rank staff based on usage.

In retrospect, it’s a pretty clear example of what an AI strategy shouldn’t look like.

Most organisations today have AI strategies a lot like Uber’s. Their biggest concerns are whether to choose Anthropic versus OpenAI, and how many Copilot seats they should add to their existing Microsoft bill. The harder questions - about platform, inference, hardware, and sovereignty - don’t get asked because most people in the room don’t know they exist. That is, until the AI budget gets blown.

That’s where data scientists have an opportunity. But only if they know the right questions to ask.

Victor Coimbra, Partner and CTO at Artefact, has a framework for exactly that. In the latest Value Boost episode of Value Driven Data Science, Victor joins me to share his four-layer framework for cutting through the noise of AI tool selection to the strategic decisions that will actually determine whether an organisation’s AI future succeeds or fails.

In just 12 minutes, you’ll discover:

  1. The four layers of an agentic AI strategy and why most organisations only think about one [01:53]
  2. The three symptoms that signal an organisation’s AI strategy is breaking down [05:52]
  3. The four questions that reveal what an organisation’s AI strategy is actually missing [08:21]
  4. The one question data scientists should lead with when advising stakeholders on AI [10:43]

Choosing which AI tools to buy is the easy part. The hard part is everything that sits behind them.

Listen now on Apple Podcasts or Spotify, or click the link below:

Episode 122: 4 Questions Every Data Scientist Should Ask About AI Strategy

Talk again soon,

Dr Genevieve Hayes

Data Science Impact Algorithm

Twice weekly, I share proven strategies to help data scientists get noticed, promoted, and valued. No theory — just practical steps to transform your technical expertise into business impact and the freedom to call your own shots.

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